PROJECT DETAILS

Client
The Wise Hatter®

Designers
Phillip Rubio

Printing
Signmakers L.A.

Skill Sets Used
Branding, Identity, Creative Direction, Graphic Design, Photography, Marketing

Photographers
@iamnivek_, @champagneunicorns, @cohensons

CLIENT BRIEF
Influenced by his love for California, his Texas family, and the craftsmanship of custom hats, Brandon Wise has become one of California’s premier hatters. The Wise Hatter contacted me to design a logo with branded elements. He also needed fonts, colors, and wanted to explore iconography to support his hat making business and convey his inspiration for his craft.

THE SOLUTION

I sat down with Brandon to explore his influences and inspirations, which ranged from Native American tapestries and arrow heads, to old hollywood westerns, vintage motorcycles, and the great outdoors.

THE RESULT

After careful research, I was able to create an identity that resonated with his vision. The results also connected The Wise Hatter to his target market, increasing his visibility to new clients at the store level and attracting new followers on social media.